Martin & Stowe is a consultancy specializing in qualitative research. In this capacity, we provide our clients with in-depth marketing counsel to maximize their product, branding and communications opportunities. Projects range from broad-based strategic investigations to highly targeted and more tactical assignments.

In broad-based strategic projects, Martin & Stowe delve into the underlying dynamics of consumers and categories in order to identify marketing opportunities for our clients. We strike to the core of what motivates the consumer, not just on a rational level but deep into the subconscious where real purchase decisions often occur. Martin & Stowe has developed an arsenal of innovative investigative tools and methods that allow us to go in-depth where others may just scratch the surface. We are proficient at exploring the emotions and imagery so central to understanding perceptions of companies and brands. Because we identify real wants and needs, not just those that are easily expressed, we provide clients with catalysts for new product development.