Carol has a wealth of experience in the development and marketing of consumer, technology and business-to-business products. Prior to forming Martin & Stowe in 1991, Carol was a Vice President and senior research/planning executive at Foote, Cone & Belding, San Francisco. In her years at FCB, she directed the research on many accounts including The Clorox Company, SC Johnson, Epson, National Semiconductor and Levi Strauss.

Throughout her career, Carol has focused her energies on delving deeply into the minds of consumers, uncovering both the emotional as well as rational components of decision making. By merging keen consumer insights with her own creative vision, she has helped many Fortune 500 companies, smaller start-ups and non-profit organizations develop highly successful products, advertising, brand identities and marketing programs.

Carol holds an MBA in Marketing from the University of Wisconsin–Madison and a BA in Art History from the University of Michigan.